Author

Primer Group

ABOUT THE NORTH FACE We are named for the coldest, most unforgiving side of a mountain. We have helped explorers reach the most unfathomable heights of the Himalayas. But The North Face®'s legend begins, ironically, on a beach. More precisely, San Francisco's North Beach neighborhood, at an altitude of only 150 feet above sea level. It was here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store. Now, more than 40 years after its humble grand opening, The North Face delivers an extensive line of performance apparel, equipment, and footwear. We push the boundaries of innovation so that you can push the boundaries of exploration. We remain deeply proud to be the first choice of the world's most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers. There's little telling what the next 40 years hold for us. However, there is one bedrock certainty: The North Face will maintain an unwavering commitment to pushing the limits of design so that you can push your limits outdoors. Never Stop Exploring.ABOUT PRIMER GROUP OF COMPANIES Established in the Philippines in 1985, the Primer Group of Companies is engaged in the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, wellness, and urban lifestyle. It has also established a solid ground in the industrial products and services landscape, with companies in digital and silkscreen printing, air-conditioning, and creative graphic design and services.The company is aggressively pursuing new grounds to become the leader in the global distribution and innovation of premium goods and services. Its retail authority alone has grown to over 150 premium brands, with over 300 stores in 8 Asian countries -- making it a force to reckon with. To date, the Primer Group employs over 3,000 and has established businesses in Malaysia, Thailand, Vietnam, Hong Kong, Indonesia, Japan, Singapore, Australia and the United Kingdom. For more details, please contact: KC Aguila Public Relations Associate T: (02) 303 1234 loc. 223 M: 0915 294 5882 E: katrina.aguila@primergrp.com Faline Sano Brand Manager – The North Face T: (02) 567 0611 loc. 529 E: faline.sano@primergrp.com