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Two giants in the industry, Les Mills and adidas, have joined forces to redefine what fitness experiences can look like. Over the weekend of October 19-20, 2024, the two brands …

In a competition packed with talent and iconic names, Nigerian-born Samson Dauda etched his name into the bodybuilding history books on Saturday night in Las Vegas. Competing against a field …

In the world of strength and fitness, few partnerships create as much buzz as the recent announcement from Fit Foods Ltd., a leading Canadian sports nutrition company. On October 9, …

If you’ve ever wanted to prove your strength, showcase your creativity in lifting, or simply challenge yourself alongside some of the most powerful athletes in the world, this is your …

In an exciting development in the health and wellness industry, TruLife Distribution has announced a strategic partnership with renowned bodybuilder and actor Aaron Reed. This collaboration aims to elevate Reed’s …

In a momentous event for Philippine sports, Carlos Yulo has once again etched his name into the annals of history by clinching the gold medal in the men’s vault final …

Carlos Yulo wins Gold is a historic achievement for the Philippines at the Paris 2024 Olympics. His gold medal in the men’s floor exercise not only signifies his personal triumph …

The 2024 Dubai Pro, held over the weekend of July 27-28, 2024, in Dubai, UAE, was a spectacle of bodybuilding excellence. It is held annually in Dubai, has become a …

Regie Ramirez, a 31-year-old powerlifter from Ormoc, Leyte, has just set a new record. To be precise, he broke the Asian and World Equipped Open Powerlifting Championships deadlift in his …

What is Powerlifting? Powerlifting stands as a gripping strength sport that compels its participants to surpass their physical limits. Its essence lies in the competition to lift the heaviest weights …